Dis moi quel smartphone tu as, je te dirai qui tu es
The BlackBerry user is still very much a business user who uses the phone primarily for e-mail, instant messages and viewing attachments. BlackBerry users do not surf the mobile web as much as other smartphone users and, when they do, they spend less time online. They are more likely to e-mail and instant message than the average smartphone user, but less likely to download music or games, utilize location-based services, mobile commerce or watch video, according to Nielsen Mobile data.
"The BlackBerry says: 'I'm going to get the job done,'" said Marcus Startzel, senior VPsales at ad network Millennial Media. Sixty percent of BlackBerry users are married and the highest segment of users report income over $100,000, according to Nielsen. However, BlackBerry, which claims the highest market share of smartphones as of December, is beginning to go more mainstream.
On peut également savoir qui sont les propriétaires d'iPod Touch, iPhone et d'Android. J'ai bien sûr choisi le blackberry car c'est ce que j'ai dans la poche en permanence.
L'article décrit à la fois les typologies de propriétaires et les usages (avec données nielsen, c'est donc un peu fiable).
Alors, vous êtes plutôt un adolescent (iPod touch), un directeur artistique sans enfant (iPhone) ou un homme célibataire (android) ?
via
RT @NielsenWire via @adage: According to Nielsen, 33% of Android users are single and, by Ad Mob's count, 73% are male. http://bit.ly/atAzAl
— Yvain(@yv2020) March 15, 2010
